Based on the strategy we developed and the trend forecast we created for HEMA's makeup line, we envisioned a suitable campaign.

We wanted photos that would emphasize the makeup line's inclusivity. We used models with diverse backgrounds and skin types, and kept the styling fresh, energetic, and in-keeping with HEMA's DNA.

This project was in collaboration with Stél Witz, Annar Moerman and Nathalie van Haasberg and was featured on me/nne/romance magazine.

Credits: Concept research & styling: Jereth Kluis | Annar Moerman and Nathalie van Haasberg | Fluk The Youth
Models: Quinn Harmsen, Fluk The Youth, The Yiami, Melanie Kremer
Photography: Rose Fuentes, Steph Boo, Susanne Braaksteder, Mary Sartwi, Tim van Barkel and Dylan Goldman

A first editorial for Vice magazine, combining Shyra's signature look as character using a fresh, pastel color-blocking style that seamlessly complemented an American Apparel aesthetic.

Throughout the pictures, I carefully selected colors, created mood boards, and effectively translated the desired atmosphere, poses, location, and makeup into my own interpretation. I also assembled the right team to ensure all elements were perfectly coordinated.

Credits: Photography & styling: Jereth Kluis | Lighting assistant: Stieven van der Diende
MUA: Leeka Wolfs | Model: Hamilton Kluis

To bring my passion and ideas for materials, silhouettes, concepts, and print designs to life, I created a lookbook that truly captures my aesthetic essence for the SWARTT concept in the 2020 collection.

In this dream collection, the striking contrast between fitted and loose-fitting silhouettes, the rich brocade textures, the sculptural velvet fabrics, and the warm, earthy yellows and the deep red-brown hues — all of these elements are deeply rooted into my inspiration and ultimately found their way into the official Anne Studios collection.

Credits: Concept, styling & photography: Jereth Kluis | Photography: Stévan van der Doncle
Make-up: Angela-Ley | Models: Jessica But & Jacqueline Montero

For the trend forecast I developed for Broyssel, I translated the concept into a photoshoot concept around food. The images explore how the kitchen of 2040 will transform into a hybrid, flexible space that suits an increasingly nomadic lifestyle.

Food will no longer be just nutrition but an experience — a form of self-expression, where cooking, sharing, and living will change with the future. It paints a picture of people who exist in 2040 evolving into the embodiment of the future, who are inventing as an experiment.

Credits: Concept, styling & Photography: Jereth Kluis | Stylist: Vera Dex | Model: Ruby Vilma